The H&M clothing line is very popular and is one of the leading competitors to Zara clothing. The company has been around since the 1940s and has been making a steady rise in the fashion field from that time hence forth. They have grown with the aim of providing fashionable and quality clothing at the most affordable price to their customers and that they have achieved. For years now, they have given you the option of buying your garments within one of their stores or shop H&M clothing online at your own convenience. This is one of the factors that contribute to their popularity along with the diverse styles and trends that can be attained from their stores.When you shop H&M clothing you know that quality goes without saying and you know that you can get clothes for any occasion, race class or creed. No matter the time of year, you will always be able to get suitable atmosphere clothes that will keep you warm in winter, keep you cool in summer, colourful in spring and trendy in fall.This company, although already popular is still growing and this may be due to a number of reasons, one of which is the fact that they are committed to providing stylish clothing at a cost that everyone can afford and the quality is always superb. They keep this commitment because they know that this is what customers look forward to and keeping those standards can only be a win-win situation, the customers go home happy and will always come again and H&M will not just always be in business but will also continue to grow.Another reason that contributes to this company’s success is the use of guest designers that the company incorporates. While H&M houses their own designers who are capable of making waves with their unique designs, the company often invite the incites of some of the designers in the business to spark a new trend and keep the company’s brand in the top list of trend, style and affordable pricing. These designers are often not limited to clothes only, but also to accessories that accompanies these clothes for a total classy and trendy outfit.A third reason for this company’s constant growth is its knack for innovation and creativity, did you know that you could actually incorporate your fashion sense into The Sims 2 (the game) by using H&M? Yes it’s true, you can shop H&M clothing in the Sims and enjoy the game more by making your character really reflect your taste and style in clothes and accessories. This is not a new concept for the company because it has been incorporated from about 2007, but some persons are still not aware and you can never have too much info about your favourite store.